petplan pledges $100,000 to “save them all” campaign
Pet insurance provider joins coalition to make animal shelters throughout the nation no-kill by 2025
Newtown Square, PA (February 27, 2018) – Petplan pet insurance announced today that it will donate at least $100,000 to Best Friends Animal Society® to support its Save Them All® campaign. To fulfill the pledge and engage their fans and followers in the initiative, Petplan will make a $50 donation for every pet insurance policy booked in 2018 using the code SAVETHEM. Additionally, new policyholders will be invited to make a donation directly to Best Friends after their purchase is complete, and Petplan will match all monies given.
“Pets come first at Petplan. Not just pets who are lucky enough to have loving homes, but every pet, everywhere,” says Natasha Ashton, co-founder and co-CEO of Petplan. “It may be hard to imagine a nation where every healthy homeless animal’s life is saved, but Best Friends has demonstrated that their no-kill mission and tactics work. They’ve already helped cities like Los Angeles hit a record save rate in their city shelters, and we want to see that same success all over the country. That’s why Petplan is committed to this campaign, and we believe that together we can save them all.”
Best Friends recently launched an initiative with rescue and shelter leaders from across the country to end the killing of dogs and cats in our nation’s shelters by 2025. The initiative aims to save the approximately 4,100 healthy or treatable dogs and cats that are killed in shelters every day. Key to achieving this goal is to organize animal welfare advocates around effective practices that have been proven to achieve no-kill at the community level.
In addition to providing financial support to help fund these tactics, Petplan will also promote the Save Them All campaign in their marketing, social media and PR efforts to help raise awareness of the no-kill mission.
“Support from corporate partners like Petplan will help us reach our ultimate goal to Save Them All,” says Eric Rayvid, director, PR for Best Friends Animal Society. “Besides their financial contributions to our mission, Petplan’s enthusiasm for engaging their audience in our work should have a huge impact. We’re really excited to kick off this partnership and join together to end the killing of animals in our nation’s shelters.”